Creating a visually stunning brand is an art form, and capturing your product in a visually beautiful way is so impactful to the development and success of your brand identity. In commercial photoshoots, not only is the goal to attract new customers, but to hone in on the story that your brand tells so that it attracts raving fans vs just driving individual conversions. Planning your photoshoot is a collaborative process between us, and the more you’re able to bring to the table the better the result.
This recent shoot with Bamboo Abode is the poster child for what happens when a brand has done their homework and planning to create a beautiful shoot. There is enough structure for success while leaving some white space for improvisation and the unpredictable moments where light shines in in just a certain way.
Inspiration and Theme: Start by gathering inspiration for your photoshoot. Consider the vibe you want to convey – is it rustic and cozy, modern and chic, or perhaps a blend of both? Choose a theme that aligns with your brand and the message you want to send.
Location Scouting: Seattle is brimming with photogenic locations that can enhance the visual appeal of your charcuterie board. Make sure the location complements your chosen theme and provides ample natural light for those perfect shots.
Product Design: Before the photoshoot, carefully curate your products to reflect your brand's aesthetic. Consider the color palette, textures, and arrangement of elements. When you’re going for a brand photoshoot, it’s less about featuring every single piece you offer and more about creating an intentional collection to tell the strongest story.
Props and Styling: Enhance the visual storytelling of your brand by incorporating props and styling elements. In this shoot, we used elegant serving utensils, rustic cutting boards, fresh herbs, and decorative plates to add a touch of sophistication to the photos. Consider the overall color scheme and choose props that complement the theme and mood of your shoot. We brought the products to life with a lifestyle portion to the shoot models interacting with the product.
Plan & Outline: Think about the final use of the images you’re creating. Where will they be used? What orientation will the need to be shot in to provide the crop ratio you’ll need? What are the most important themes you need to explore? Using all of this information, draft an outline. Even if the shoot strays a bit from this, it will ensure the most important elements are covered. I love leaving space for inspiration to strike and for improvisation. I’m happy to help in the production but am not a brand agency, so the more direction you come into the shoot process with the better the result.
Enjoy these photos from our Bamboo Abode shoot! Shop their beautiful products here!
