brand

Asri Homes Launch Collection in Chicago | Commercial Interior Photography

Every so often, I get the chance to collaborate on a project that aligns perfectly with my passion for storytelling through photography and design. When Asri Homes reached out to photograph their launch collection, I knew it was an opportunity I couldn’t pass up. Their vision of blending sustainable, modern luxury with timeless design resonates deeply with my approach to capturing interiors and lifestyle moments.

Though I’m based in Seattle, my commercial photography projects take me far and wide to capture the essence of brands and individuals. The project took me to my hometown, Chicago, a city known for its iconic architecture and vibrant creative scene. The excitement of boarding the flight wasn’t just about heading to my favorite city—it was about working with a company where sustainability and innovation in design takes center stage. Asri Homes embodies this spirit, creating spaces that are both aspirational and inviting. Asri partners with artisans with family-owned workshops to create their pieces, which you truly have to see to believe (throwing no shade to my own photography work here!).

Asri Homes is redefining the modern home experience in the sustainable space. Their launch collection is a stunning representation of thoughtful design, where every detail—from the textures and materials to the flow of the spaces—is meticulously crafted by hand. These pieces are not just pretty objects to live with; they are pieces that inspire, connect, and elevate everyday living.

The photoshoot itself was so much fun. Each piece told its own story, and my goal was to translate that narrative into imagery. The shoot was very much lifestyle-oriented, focusing on how these pieces invite elevated everyday living. The Asri team was so fabulous and the shoot felt like being with old friends.

With Asri, I styled vignettes to emphasize the aspirational yet attainable quality of the collection. From cozy reading nooks bathed in natural light to open-concept spaces designed for gathering, every shot aimed to highlight the personality and functionality of the collection. The Asri team was incredible to work with, and their attention to detail comes through not only in their collection, but in the production of the shoot environment. We captured this collection at Subtle Haus, a beautiful co-working space and creative studio downtown. The floor-to-ceiling windows made for such beautiful natural light.

This project was a true highlight of my year, and I’m excited to see how Asri Homes continues to shape the landscape of modern living. If you’re as inspired by their vision as I am, I encourage you to explore their collection here.

Thank you, Asri Homes, for trusting me to capture the heart of your launch collection. Here’s to more opportunities to tell the stories of extraordinary spaces!

Westin Bellevue | Seattle Travel + Hospitality Photographer

Often when I travel for hospitality and destination photoshoots, not only am I photographing the space itself but also crafting lifestyle images that help to tell the story of the space. In this project with Westin Bellevue, I was able to debut the brand new suite design, and also to photograph the experience of the property. We highlighted in-room amenities like top-notch room service (always fun to flex my food photography muscle!). Westin also has a partnership with Peloton where they will bring one into your room, which we also had to capture. Making commercial photography feel candid and warm is always my goal. I love when brands drift from traditional stock photography goals and incorporate an elevated lifestyle and storytelling perspective into their marketing. This shoot also incorporated some UGC-style images for social media usage.

And yes, it’s me in the shots! I’ve devised a self-portrait system so that I can quickly hop into the frame to bring some human interaction into spaces. It’s a little song and dance but it works! For projects that don’t have extensive budgets for models, I’m happy to stand in.

Thanks for having me, Westin team!

Lifestyle Brand Photography in Seattle | Bamboo Abode

Creating a visually stunning brand is an art form, and capturing your product in a visually beautiful way is so impactful to the development and success of your brand identity. In commercial photoshoots, not only is the goal to attract new customers, but to hone in on the story that your brand tells so that it attracts raving fans vs just driving individual conversions. Planning your photoshoot is a collaborative process between us, and the more you’re able to bring to the table the better the result.

This recent shoot with Bamboo Abode is the poster child for what happens when a brand has done their homework and planning to create a beautiful shoot. There is enough structure for success while leaving some white space for improvisation and the unpredictable moments where light shines in in just a certain way.

  1. Inspiration and Theme: Start by gathering inspiration for your photoshoot. Consider the vibe you want to convey – is it rustic and cozy, modern and chic, or perhaps a blend of both? Choose a theme that aligns with your brand and the message you want to send.

  2. Location Scouting: Seattle is brimming with photogenic locations that can enhance the visual appeal of your charcuterie board. Make sure the location complements your chosen theme and provides ample natural light for those perfect shots.

  3. Product Design: Before the photoshoot, carefully curate your products to reflect your brand's aesthetic. Consider the color palette, textures, and arrangement of elements. When you’re going for a brand photoshoot, it’s less about featuring every single piece you offer and more about creating an intentional collection to tell the strongest story.

  4. Props and Styling: Enhance the visual storytelling of your brand by incorporating props and styling elements. In this shoot, we used elegant serving utensils, rustic cutting boards, fresh herbs, and decorative plates to add a touch of sophistication to the photos. Consider the overall color scheme and choose props that complement the theme and mood of your shoot. We brought the products to life with a lifestyle portion to the shoot models interacting with the product.

  5. Plan & Outline: Think about the final use of the images you’re creating. Where will they be used? What orientation will the need to be shot in to provide the crop ratio you’ll need? What are the most important themes you need to explore? Using all of this information, draft an outline. Even if the shoot strays a bit from this, it will ensure the most important elements are covered. I love leaving space for inspiration to strike and for improvisation. I’m happy to help in the production but am not a brand agency, so the more direction you come into the shoot process with the better the result.

Enjoy these photos from our Bamboo Abode shoot! Shop their beautiful products here!

Of The Earth | Seattle Branding Photography

What a beautiful thing it is when your good friends are your creative community are your clients. Court Walker’s ceramics studio, Of The Earth, was the original reason she and I connected. Then, we found kindred spirits in one another as working creatives, navigating the ins and outs of running a business and pursuing art-filled passions. “Picture day” has become a celebration of the work we do every day to surround ourselves with creative energy and to invite community.

Located in the Georgetown neighborhood of Seattle, Of The Earth is a creative’s dream with soaring ceilings, a super cool loft community space, as well as all of the makings of an expansive ceramics studio. Court has intentionally filled the space with materials, supplies, and PEOPLE who contribute a glowing creative environment. This, obviously, is a total pleasure to photograph. The vibe comes first before anything, and man does that deliver here. Add in some magical string lights and west-facing windows and it’s a total dream come true. These “branding sessions” never feel contrived. People simply come to the studio, do their thing, and I watch and capture. It’s my favorite kind of branding work and there are zero mentions of #girlboss. ;D

ENJOY.