Crafting Brand Authenticity: A Deep Dive into the Influence of Commercial Lifestyle Photography

The landscape of marketing and brand representation is constantly evolving, and visual content stands as a powerful tool for creating a lasting impact. Your brand’s digital visuals are the front door into your brand experience, and give your future customers and clients and sneak peek into their experience with you. It’s something I think about with my clients on a daily basis, and I’m feeling chatty today, so let’s chat commercial lifestyle photography and how it has the potential to elevate your brand aesthetics to unprecedented heights.

A Fresh Approach

We are inundated with images, standing out requires a fresh perspective. In order to participate fully in today’s digital consumer culture, you need marketing that spans high end photography and video and candid, user generated (UGC) content. As a commercial lifestyle photographer, I’m thinking about all of the media channels you use (or will use in the near future) when I’m working. It's more than just capturing perfectly crafted moments; it's about infusing your brand with a distinctive and human vibe that sets it apart in the market.

The Captivating Power of Visual Content

Human beings are inherently visual creatures, and the impact of striking visuals on brand perception cannot be overstated. My approach goes beyond the baseline – I aim to create an emotional connection between your brand and your audience. Through carefully curated imagery, we strive to evoke feelings, tell stories, and leave an impression with your customers.

Making a Lasting Impression

In the fast-paced digital age, attention spans are fleeting. To truly make an impact, your brand needs visuals that resonate instantly. In my decade of experience, I’ve learned what images are worth making and how to compose a shot that endures, shaping perceptions and fostering brand loyalty.

Tailoring Aesthetics to Your Brand Essence

One size does not fit all in the world of branding. Our team understands the nuances of your business, and our photography and content is a reflection of that understanding. Whether you're aiming for sleek and modern or warm and inviting, your brand is welcome. My skills and experience build to a place of getting to know your brand, and interpreting it visually.

Beyond the Ordinary: Creating Shareable Content

In the age of social media dominance, shareability is key. Our commercial lifestyle photography doesn't just stop at creating visually appealing content; it's about crafting shareable moments that resonate across platforms. I keep things in mind like taking shots in multiple orientations for optimized usage across all platforms, from Instagram to email. Elevate your social media presence with images that tell a story, engage your audience, and spark conversations. Your photos are delivered in a user-friendly digital gallery with no watermarks. No confusing back and forth.

Ready to Transform?

Talking brand imagery is my favorite, and even more, meeting my clients and building lasting relationships aligns with my highest values. I would love to connect with you about your business. The clients that I work with range from interiors and architecture to small business to Airbnb hosts, to travel and hospitality, to massage therapists and artists and beyond. Reach out by email at emily@emilykeeney.com anytime.

Seattle Interior Airbnb Photography | Queen Anne

It’s a two-fer! This beautiful Queen Anne home is actually a duplex, both with stunning views of the Puget Sound. Located in my favorite part of the neighborhood (where we first lived when we moved to Seattle!), it’s a short walk from Kerry Park, Parsons Gardens and the downtown core of Upper Queen Anne. We had such fun styling this shoot, creating a dreamy tablescape (using discards from the landscapers working outside, yes, literally!). A bit of greenery goes such a long way in creating inviting images, even with short term rental photos. Bringing an Airbnb or VRBO listing to life means treating the photos like a magazine shoot. It goes way above real estate photos (whose goal is to show each room looking its biggest and brightest). In interior shoots, the goal is to create a mood on the inside. It helps a prospective guest imagine what a stay would look and feel like, inviting a little more imagination. That’s also why good interior shoots take TIME. This is a big expectation shift if your only experience previously has been real estate photos for listing. The intentionality in composition and styling is huge, and really makes the difference in stellar listing photography.

You can book this beauty right here and now on Airbnb.

Mercer Island Indoor/Outdoor Kitchen Renovation Stunner

This project is a stunning transformation of a Mercer Island kitchen, dining and outdoor kitchen space, also with a big upgrade for the primary bathroom. Designed by ID by Gwen and built by Bright Work Builders, this renovation offers a spacious kitchen that flows into the dining room and outdoor space with a bright and natural feeling. When I arrived on site, the homeowner had just finished a swim in Lake Washington. Over the course of the shoot I could sense the unity between the design of the space with the lifestyle of its inhabitants.

With plenty of counter space (a beautiful stone!) and a large pass-through window to the outdoor kitchen, this space begs for hosting gatherings and enjoying quality time in the beautiful Seattle climate. The covered outdoor kitchen nearly doubles the footprint of the initial space. Gary of BrightWork Builders explained how the entire roof line was extended to accommodate this new kitchen, though from a glance it appears to have been there from the start.

The kitchen has a mostly white design, with a beautiful blue island to break up the visuals. The glass pendant light fixtures act as the finishing touches and really bring the space to life. A vase of hydrangeas perfectly brought together the tones of the light fixtures and the island, with the slightly gray countertops.

An added bonus to this beautiful project, the primary bathroom got a beautiful upgrade. The blue theme carried through upstairs with a deep cobalt tile with a subtle pattern and all new cabinetry, soaking bathtub and large glass shower stall.

Enjoy this beautiful renovation!

A Perfect Coastal Retreat 2 Hours from Seattle

Other than being famous for the Olympic Rainshadow, making it unusually sunny for a place in Western Washington, Sequim also might be the most idyllic landing spot for a soul looking for a quaint town and a little peace and quiet near the water.

Haus of Hygge has launched another magical property in the Lighthouse Keeper’s Cottage, a veritable dream of a beach house situated on five acres of estuary that heads out into into the Strait of Juan de Fuca. A distant lighthouse glimmers over the peaceful water while an occasional ship sails by, amongst a constant flurry of birds dipping and soaring. While the house is a fully-stocked modern retreat, the true magic is in the view and the surroundings.

My friend Sydney and I headed out on a beautiful July weekend to photograph the property and take it in for ourselves, documenting our stay all the while. We traipsed through lavender fields, scored the jackpot of antiques and thrifts, dined al fresco, and cozied up to You’ve Got Mail to the distant tune of lapping waves. To say it was the restorative bliss a busy mother needs isn’t saying enough. You just have to experience it for yourself.

In the mornings we enjoyed fresh brewed coffee as the birds performed their dance. Mid-day we took in the quaint towns of Sequim and nearby Port Townsend. As the evening breeze took hold, we lit up the gas fireplace and enjoyed the combination of fresh sea air and warmth from the fire, fresh from the oversize shower after a hot tub dip.

Two hours from Seattle (either by driving or by ferry), Sequim is situated on the northern tip of the Olympic Peninsula. It’s a great stopping point if you’re road tripping around to the coast, but is worth a stay all of its own. Surrounded by literal dozens of lavender fields, a stroll through the mesmerizing rows is necessary during full bloom. (We visited B&B Family Lavender Farm.) Port Townsend is a 45-minute drive along winding country roads, and offers a historical dip into a quaint seaside town. (If you’re looking for an excellent burger high up on a waterfront patio, hit Sirens pub!)

As an interiors and travel photographer, I’ve slowly built a lifestyle of traveling and capturing the unique beauty of spaces all over. For me, the best way to capture a travel destination is by immersing myself in the environment. I love observing how the light changes and brings rooms to life. As we cooked dinner the first night, the most perfect ray of sunlight fell across the countertop as my friend was cutting a red bell pepper. You just can’t plan that stuff! And it truly tells the story of the space beyond your typical interior photographs. It’s the combination of those clean editorial images plus the handheld lifestyle snaps that bring the whole story together, creating an immersive peek into such beautifully curated spaces.

The Lighthouse Keeper’s Cottage is available now to book! More information and booking details here.